For M.V.
The two tablets of Romanian chocolate you gave me last year inspired this post. They were:
Laura, tabletă cu lapte, cremă de vişine
Product of Kandia-ExcelentNovatini, cremă caramel
Product of Supreme Group
Here’s a nice 2005 analysis of chocolate brands in Romania by a branding consultancy named Grapefruit. Interesting points include:
In Romania, chocolate tablet brands have short (2-4 syllables), feminine names. The packaging of the downscale market is exclusively in Romanian and is the least “talkative,” while that of the upscale market is multilingual and is the most verbose. If a brand is a “sweet-talker” (e.g., more imaginative names and slicker packaging), it’s a sign that it is more expensive.
In my earlier chocolate post, my thought chain lurched from chocolate to a more sinister Lovecraftian theme. In parallel, here I find my thought chain careening from Romanian chocolate to… Dracula… and Count Chocula 😀 LOL! I apologize! Please forgive me!